A Waterspoor 808 Open sloop on the canals of Amsterdam

New investment·13 August 2024

TransEquity Network acquires a majority stake in Prins Watersport

TransEquity Network has acquired a majority stake in Prins Watersport, a Dutch supplier of sloops and tenders with a portfolio of strong proprietary brands. Together, they will build on the company’s market position and support its continued growth.

Strong position in sloops and tenders

Prins Watersport designs, assembles and sells a broad range of sloops and tenders. In addition to several proprietary brands, the company also offers third-party brands.

Proprietary brandsPrimeur and Waterspoor, supplemented by third-party brands
SaleDirect to consumers and through a dealer network in the Netherlands and abroad

Prins Watersport’s strength lies in its combination of product development, market knowledge and a broad brand portfolio. The company has extensive experience designing and developing new models, continuously renewing its range and tailoring it to the needs of customers and dealers.

Over the years, Prins Watersport has also established a strong position within its distribution network. Proprietary brands, product expertise and close dealer relationships provide a solid foundation for the company’s continued development.

Building on brands and distribution

In the coming years, the focus will be on:

  • Strengthening the commercial organisation
  • Developing and launching new models
  • Expanding the dealer network
  • Growth outside the Netherlands

TransEquity Network actively supports management, contributing capital and experience in scaling businesses. The shared ambition is to grow Prins Watersport further by building on its strong brands and market position.

The existing management team will remain involved, preserving knowledge of the market, products and organisation for the next phase.

About Prins Watersport

Prins Watersport is a Dutch supplier of sloops and tenders. The company designs, assembles and sells boats under various proprietary brands through an extensive dealer network in the Netherlands and abroad.

www.prinswatersport.nl

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Whether it is a sale, succession or growth: we would be glad to get acquainted.

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