De Way Group

Way Group, located in Wormerveer (NL), was founded in 1970 and consists of three business units. At the time, they started with Technex, a supplier of specialist measuring instruments for industry and laboratories. Later this was expanded with the trade in technical-nautical products, under the name Technautic. The third business unit is Technolyt, which focuses on high-quality products for consumers in the field of outdoor, sports and optics. Technolyt distributes its products in the Benelux via an extensive network of retailers.

Way Group has a wide range of high-quality products composed of A-brands for which it is the exclusive importer / distributor in the Benelux. The company has built up a large network of manufacturers, dealers, retailers, companies and institutions in the past 50 years. The Way Group has a good reputation and name recognition, which is the result of a positive track record for years and a high-quality supplier network. In addition, the company has an up-to-date IT infrastructure that meets the needs of all parties in the value chain.

Jurgen van Olphen, director of TransEquity Network, is positive about the new participation: “The Way Group is achieving profitable growth that can be accelerated further, both autonomously and through buy & build. In addition, the company operates in growth markets with attractive features: leisure time, exercise and health.”

Peter Wayper, director / owner, and three members of the management team remain involved with the company as a shareholder and member of the management team.

Financial details of the transaction are not released.